An effective brand, identity and marketing strategy all work to build confidence in the eyes of your customers. A few “must haves” needed to create an effective marketing strategy and brand profile include: Tagline A tagline provides a quick concept of what you do, even if you don’t use it in your marketing collateral. It’s a clear way to describe in a few words what makes you special and allows your customers to understand how you can make their lives better. Logo A logo will be a key feature of your brand, the recognisable icon to easily identify your business should be used across the majority of your marketing. A logo is not your brand (See – Developing your business brand) Start building your profile It’s true “Content is King”, one of the best ways to start building your profile is through your content. This strengthens and supports everything you do, you don’t need a lot but it should be clear concise and of value to the person receiving it. Quality is always better than quantity. Get your content out there Get your content in front of your potential customers, none of this work is any good if nobody is seeing or hearing your message. Start advertising, write articles … Continue reading Marketing new business